Tariyel is the founder of Change PR, a leading comms agency in Kazakhstan, whose clients include British Airways, Intel, Coca-Cola, Carlsberg, LEGO, Xerox, UNICEF, UNDP, Etihad Airways, Boehringer Ingelheim, and others. He taught PR at KIMEP University and served in the world’s top communications agencies like PRP Weber Shandwick and Action Global Communications. He began his career as a journalist and political observer in Azerbaijan prior to joining a global communications agency, followed by the Asian Development Bank (ADB). He later led. He holds an MA in PR and Communication Sciences from the University of North Carolina at Charlotte, US.